FeaturedSold OutBilly Bob Thornton & The Boxmasters
Academy Award winner Billy Bob Thornton and his band live in concert.

South Carolina · Since 2003
Concert promotion, festival production, and artist booking — produced by Justin Ray Williams and his team for over two decades.
Featured
Justin Ray Williams produces and promotes upcoming concerts, festivals, and live entertainment across South Carolina and the Southeast — including headliners at the Pickens County Performing Arts Center, the Koger Center, and touring dates through Nashville and beyond. Browse the featured shows below to see what's on sale and grab tickets before they sell out.
FeaturedSold OutAcademy Award winner Billy Bob Thornton and his band live in concert.
Tickets AvailableAn immersive whodunit run across two weekends — dinner-party-style fun.
Tickets Available'90s country favorites Ricochet bring their full catalog to Liberty.
Tickets AvailableGraceland's Ultimate World Champion brings the King back to life.
Tickets AvailableComedian Killer Beaz hosts the stars of Discovery's Moonshiners for one wild night.
Tickets AvailableAn interactive live game show — audience members compete on stage to win.
Plan Ahead
The Justin Ray Williams event calendar lists every concert, festival, community celebration, charity night, and corporate production Justin is currently promoting across South Carolina and the Southeast. Filter the schedule by month and category to plan your next live experience, then click any show for venue details, dates, and direct ticket links.

About Justin Ray Williams
Justin Ray Williams is the CEO of Justin Ray Williams, LLC; Executive Director of the South Carolina Entertainment & Music Hall of Fame; Senior Director of Special Event Government Operations for the Wounded Warrior Program USA; and Managing Partner of the Pickens County Performing Arts Center.
With over two decades in entertainment, Justin has produced concerts, festivals, live events, television networks, feature films, radio programming, and large-scale productions that have reached millions worldwide.
His projects include Fame Radio Network, American Warriors TV Network, Christmas Possibilities, The Farmhand, and Guitar 101 Channel. Major festivals include Rock The Red USA, Country Folks Will Survive, and Watermelon Crawl Festival.
Work With Justin"I'm a creator in my soul, a director at heart, and a mind that never sleeps."
— Justin Ray Williams
Affiliations




What We Do
Justin Ray Williams, LLC offers full-service entertainment production for venues, municipalities, brands, and nonprofits across the Southeast. Services include concert promotion, festival production, artist development, corporate event experiences, venue programming, talent buying, artist-management support, and event marketing — handled end to end by a team with more than twenty years in the live-entertainment industry.
Full-cycle promotion for venues from 500 to 50,000 seats.
Multi-day, multi-stage festivals across the Southeast.
Building careers from regional rooms to national tours.
Fortune-500 brand experiences, galas, and activations.
Programming and operations for performing arts centers.
Talent buying across country, rock, pop, and classical.
Tour routing, branding, and label strategy.
Audience growth and ticket-driving campaigns.
Trusted Partners
Justin Ray Williams partners with the Wounded Warrior Program USA, the South Carolina Entertainment & Music Hall of Fame, the Pickens County Performing Arts Center, the Country Music Association, Fame Radio Network, and American Warriors TV Network. These long-standing relationships anchor the concerts, festivals, and charitable productions Justin books and produces across the Southeast each year.
CMA Member
Wounded Warrior Program
SC Hall of Fame
Pickens County PAC
Fame Radio Network
American Warriors TV
"Justin delivers at a level you rarely see in regional markets. From talent to logistics, his team is exceptional."
"Watermelon Crawl has become a cornerstone for our town. Justin's production is best-in-class."
"We've worked with major promoters nationally — Justin's attention to detail and partnership mindset stand out."
Newsletter
Event announcements, presales, VIP opportunities, and festival updates — delivered first to subscribers.