South Carolina · Since 2003
Unforgettable live entertainment, across the Southeast.
Concert promotion, festival production, and artist booking — produced by Justin Ray Williams and his team for over two decades.
Featured
Upcoming Events
Tickets AvailableThe Casey Kasem Experience
A nostalgic ride through the countdown era with the iconic voice of American radio.
FeaturedTickets AvailableJohnny Cash Show: The Legacy Lives On
Thomas Gabriel and The Tennessee Four — three nights across SC carrying forward the Man in Black's legacy.
Tickets AvailableTracy Byrd Live
Country hitmaker Tracy Byrd performs his greatest hits live.
FeaturedTickets AvailableBilly Bob Thornton & The Boxmasters
Academy Award winner Billy Bob Thornton and his band live in concert.
Tickets AvailableA Small-Town Summer Mystery Party
An immersive whodunit run across two weekends — dinner-party-style fun.
Tickets AvailableRicochet Live
'90s country favorites Ricochet bring their full catalog to Liberty.
Tickets AvailableThe Casey Kasem Experience
A nostalgic ride through the countdown era with the iconic voice of American radio.
FeaturedTickets AvailableJohnny Cash Show: The Legacy Lives On
Thomas Gabriel and The Tennessee Four — three nights across SC carrying forward the Man in Black's legacy.
Tickets AvailableTracy Byrd Live
Country hitmaker Tracy Byrd performs his greatest hits live.
FeaturedTickets AvailableBilly Bob Thornton & The Boxmasters
Academy Award winner Billy Bob Thornton and his band live in concert.
Tickets AvailableA Small-Town Summer Mystery Party
An immersive whodunit run across two weekends — dinner-party-style fun.
Tickets AvailableRicochet Live
'90s country favorites Ricochet bring their full catalog to Liberty.
Plan Ahead
Find Your Next Experience
Browse our full event calendar by month. Filter by concerts, festivals, community celebrations, charity events, and corporate productions.
July 2026
8 events
About Justin Ray Williams
Over 20 Years Creating Entertainment Experiences
Justin Ray Williams is the CEO of Justin Ray Williams, LLC; Executive Director of the South Carolina Entertainment & Music Hall of Fame; Senior Director of Special Event Government Operations for the Wounded Warrior Program USA; and Managing Partner of the Pickens County Performing Arts Center.
With over two decades in entertainment, Justin has produced concerts, festivals, live events, television networks, feature films, radio programming, and large-scale productions that have reached millions worldwide.
His projects include Fame Radio Network, American Warriors TV Network, Christmas Possibilities, The Farmhand, and Guitar 101 Channel. Major festivals include Rock The Red USA, Country Folks Will Survive, and Watermelon Crawl Festival.
Work With Justin"I'm a creator in my soul, a director at heart, and a mind that never sleeps."
— Justin Ray Williams
Affiliations
What We Do
Full-Service Entertainment Production
Concert Promotion
Full-cycle promotion for venues from 500 to 50,000 seats.
Festival Production
Multi-day, multi-stage festivals across the Southeast.
Artist Development
Building careers from regional rooms to national tours.
Corporate Events
Fortune-500 brand experiences, galas, and activations.
Venue Consulting
Programming and operations for performing arts centers.
Entertainment Booking
Talent buying across country, rock, pop, and classical.
Artist Management Support
Tour routing, branding, and label strategy.
Event Marketing
Audience growth and ticket-driving campaigns.
Trusted Partners
Recognized Across The Industry
CMA Member
Wounded Warrior Program
SC Hall of Fame
Pickens County PAC
Fame Radio Network
American Warriors TV
"Justin delivers at a level you rarely see in regional markets. From talent to logistics, his team is exceptional."
"Watermelon Crawl has become a cornerstone for our town. Justin's production is best-in-class."
"We've worked with major promoters nationally — Justin's attention to detail and partnership mindset stand out."
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